During August and September of 2009 I was the TIFFinsider on behalf of General Motor’s Cadillac brand in a project for the Maclaren Momentum agency. Over the course of the film festival, over fifty blog stories were posted to the TIFFinsider.ca site.
I further developed the Twitter.com/tiffinsider account. Over the course of six-weeks, the Twitter account amassed over 1,400 followers. Hundreds of exclusive tiff photos were shot and uploaded to twitPic and Flickr which saw tens of thousands of views during the campaign. Also established the TIFFinsider YouTube channel, …

Two cool photo opportunities crashed together on the same day this week. The world’s media was focused on Olympic champion sprinter Usain Bolt who was making an appearance in Toronto for a race this week.
Over at Toronto’s City Hall – Legendary rapper KRS-one was holding down a town hall. A classic KayvonTV episode went viral from the event. Besides seeing the video picked up by lots of music news blogs, I also noticed that Toronto Mayor Miller’s right-hand man sent the link through his twitter network.

Working on a new web project this summer – www.cntowerfoods.com
We’re creating a web news portal for visitors to the area around Toronto’s CN Tower – and a way for the community that visits the area around CN Tower to connect to the local restaurants and services.
I’m thinking it’s time to take the idea of selling banner ads to local business to the next logical level – into the era of blog postings, news stories, and social networks.
The site is being heavily optimized for search around all those keywords peeps be …

I would love to say that getting blogged about on one of the world’s most popular celebrity blogs – PerezHilton.com – just happened and came as a nice surprise. It didn’t. It was actually the result of a carefully crafted plan my producing partner, John Bortolotti and I set in motion a long time ago. We certainly didn’t expect it would take so long. But when you finally reap some traffic rewards – it is worth it. I’ll let the press release explain the rest.
Celebrity gossiper Perez Hilton blogs about …