I often share my thoughts in meetings on the Kevin Smith vs. Southwest Air seating fiasco because I think it was a watershed moment and great example of a company using social media effectively to fend off a potential PR disaster.
The Smith vs. Southwest Air episode is a great example that demonstrated, 1) the social media communications channel of a company can’t just be open Monday to Friday, 9-5. It must be ready to respond at anytime to customer feedback – because that customers communication channels are open 24/7. …

Because of my previous (and hopefully, future) work on the Cadillac TIFFinsider campaign, I took special interest in one particular session at the recent PodCamp Toronto 2010 social media conference – the talk by Christopher Barger – the Director of Social Media for General Motors U.S.A.
Mr. Barger came to Canada for a weekend to discuss how GM made extensive use of online social media in a presentation titled, “The Social Web – Crisis Response & Reputation Rejuvenation.”
Chris started his talk by stating he was given one small problem – and …

Did my annual gig at the Toronto Jazz Festival again this year. Pretty happy with most of what I shot. Jamie Cullum was the show that really blew me away and was my surprise of the festival.