Because of my previous (and hopefully, future) work on the Cadillac TIFFinsider campaign, I took special interest in one particular session at the recent PodCamp Toronto 2010 social media conference – the talk by Christopher Barger – the Director of Social Media for General Motors U.S.A.
Mr. Barger came to Canada for a weekend to discuss how GM made extensive use of online social media in a presentation titled, “The Social Web – Crisis Response & Reputation Rejuvenation.”
Chris started his talk by stating he was given one small problem – and …

Further proof that new media and old media can play nice together. Shinan Govani from the National Post newspaper sourced my “The Politics of the Money Shot” post from HoundsTV.com

I would love to say that getting blogged about on one of the world’s most popular celebrity blogs – PerezHilton.com – just happened and came as a nice surprise. It didn’t. It was actually the result of a carefully crafted plan my producing partner, John Bortolotti and I set in motion a long time ago. We certainly didn’t expect it would take so long. But when you finally reap some traffic rewards – it is worth it. I’ll let the press release explain the rest.
Celebrity gossiper Perez Hilton blogs about …