During August and September of 2009 I was the TIFFinsider on behalf of General Motor’s Cadillac brand in a project for the Maclaren Momentum agency. Over the course of the film festival, over fifty blog stories were posted to the TIFFinsider.ca site.

I further developed the Twitter.com/tiffinsider account. Over the course of six-weeks, the Twitter account amassed over 1,400 followers. Hundreds of exclusive tiff photos were shot and uploaded to twitPic and Flickr which saw tens of thousands of views during the campaign. Also established the TIFFinsider YouTube channel, and with nineteen videos uploaded has seen over 25,000 views cumulative.

I consulted and made recommendations to the Maclaren Momentum technical people regarding blog design, SEO, and issues related to server security, maintenance, and plug-in recommendations on the Wordpress managed blog.