I’ll be writing more soon about our little media experiment we conducted during the 2008 Toronto Film Festival. But I will say this…

www.tiff.shovine.com was set up by 4 people (all partners in a web design and marketing company) to use technology to report breaking celebrity news stories from the Toronto Film Festival. A news blog was set-up, and laptops, smartphones, digital cameras were packed and used with texting, email, Twitter, YouTube, Facebook, Flickr, Google in the world of the Toronto Film International Festival to report celebrity news. In many cases, published faster online than the big media boys.