The introduction of a new car in Canada by General Motors – the Chevrolet Cruze, created a series of innovative launch events where the Cruze was first shown off to Canadians.
I was thrilled, not one week after the Toronto Film Festival and my social media gig with Cadillac Festival Insider concluded, I was asked to join the @ChevyOnScene project.
Toronto’s Nuit Blanche all-night street arts festival provided a unique opportunity to showcase the all-new Chevrolet Cruze in some very cool ways. General Motors spared no expense in creating CRUZE Remix – …

Finally tackled a home improvement project I’ve been thinking about a while. And now, a couple of days into using my new internet connected big-screen TV from the couch of my living room area – I can clearly see it’s a game changer for me and my work.
Pretty sure if your reading this your probably like me in increasingly living your life online. This isn’t a bad thing to me. I have fully embraced a huge range of online services that benefit my life – both personally and professionally. …

I often share my thoughts in meetings on the Kevin Smith vs. Southwest Air seating fiasco because I think it was a watershed moment and great example of a company using social media effectively to fend off a potential PR disaster.
The Smith vs. Southwest Air episode is a great example that demonstrated, 1) the social media communications channel of a company can’t just be open Monday to Friday, 9-5. It must be ready to respond at anytime to customer feedback – because that customers communication channels are open 24/7. …

photo courtesy i.shot7.com
Since getting my iPhone I have been thinking about a way to publish photos & news in the easiest and quickest way possible. Now, I wasn’t just talking about twitpic-ing photos or using posterous. I wanted to publish content to my own dedicated blog – because I wanted a better handle on analytics and control over the mobile design.
As well, the idea behind a lot of my news content marketing is driving traffic – somewhere. And I don’t usually see much benefit in just continuing to drive …

I like to say, I’m documenting pop culture along the way in describing my primary style and interests.
I decided in 2010 to introduce another style into my shooting arsenal – the documentary portrait.
Whether its street shooting, celebrity news, or documentary portrait – never hesitate to contact me about photography assignments.
photographer Steve Carty by Richard Budman

Even with the business of shot7.com being photographs – I knew a branded video strategy and shot7 youtube channel was something I wanted utilize. There would simply be too much good celebrity video content to not take advantage of. And recently – a shot7 video even got the blogs talking.
The opening graphic bumper was made from some Megan Fox video I captured during the 2009 film festival. I remembered video from that Fox night on the red carpet from the sounds – the intensity of all those camera …

Because of my previous (and hopefully, future) work on the Cadillac TIFFinsider campaign, I took special interest in one particular session at the recent PodCamp Toronto 2010 social media conference – the talk by Christopher Barger – the Director of Social Media for General Motors U.S.A.
Mr. Barger came to Canada for a weekend to discuss how GM made extensive use of online social media in a presentation titled, “The Social Web – Crisis Response & Reputation Rejuvenation.”
Chris started his talk by stating he was given one small problem – and …